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| Productivity
and Sustainable Development |
There is a very close relationship between the
nature and the mankind. The existence of man therefore,
could not be expected beyond the point where men
do not preserve the nature. Man at last cannot
go beyond the preview of nature. No doubt, man
has achieved unprecedented technological development
in different fields whether it be in the Agriculture,
Industry, business or other service sectors but
such technological developments along with them
have, side by side, brought about the degradation
of the environment. Many of the environmental
problems we are facing today like the acid rain,
ozone depletion, oceanic pollution, desertification,
global warming, declining number of wild species,
reduction of tropical rain forests and industrial
wastes are the product of such technological developments.
Hence, any kind of development could not be sustainable
unless and until the development activities do
not take care of environmental protection. Sustainability
or sustainable development along with the improvement
in productivity has become a prime subject of
discussion and object of implementation of national
governments and the global community.
Productivity means the effective and efficient
utilization of resources and is necessary in every
sphere of life, and therefore, it is said that
productivity is everybody’s business. But,
any kind of resources mobilization will bring
with it in some way or the other the impact on
the environment. All kind of economic activity
undertaken for the development of the economy
and society will use some kind of resources and
have some impact on the environment. Therefore,
while increasing the productivity, we have to
be very much cautious about the preservation of
the environment. Therefore, the concept of Green
Productivity has emerged so as to provide sustainability
in the development activities undertaken. The
concept of Green Productivity has emerged from
the integration of both the productivity improvement
and environmental protection. The word ‘Sustainability’
or ‘Sustainable development’ has been
defined in many ways according to the different
situations and the purposes. However, all the
definitions are somewhere around the periphery
of the understanding the interconnections among
economy, society, and environment; living within
the limits; and equitable distribution of resources
and opportunities. As a matter of fact, any kind
of development that effort is directed towards
the development of the economy and the society
at large aims at enhancing the quality of life
of the people. It cannot be fulfilled if the environment
within which the society exists is deteriorating.
The wave of liberalization of economy in the
world has brought about complexity and competition
in each and every type of economic activity. Productivity
is the only way to sharpen the competitive edge
of every sector in the economy or the nation as
a whole. Competitiveness is a state of being able
to outperform others. It is related with the ability
to maintain and sustain amidst changes. It is
the degree to which a region or nation can produce
goods and services, which meet the test of international
markets, while its citizens earn a standard of
living that is both rising and sustainable over
the long run. The competitiveness of a nation
in general could be determined by the four main
factors, such as, the economic performance, government
efficiency, business efficiency and the infrastructure.
It becomes inevitable for each individual, sector
and the nation to consider the multidimensionality
and multidisciplinary nature of the concept of
productivity, and implement the productivity improvement
programs with an integrated effort to obtaining
the sustainability in the development for survival
in the turbulently competitive environment.
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